Advertising & Sponsorhip

Philosophy

I Stefan GPX am an ex advertising industry man (Brand Strategist), while not particularly fond of the intrusive nature of typical traditional style banner media. I much prefer complementary media on the site - by way of Native Advertising / Advertorial, Product Placement and Sponsorship and Endorsement. The only ’banners’ that used to be in place on the site - were the ’Supported By’ logo buttons at the base of the right hand column. 

These still appear on nearly every page of the site. If you want to be a Supporter I would create a 318 x 80 button for you from an EPS / JPEG / GIF supplied. You can by all means propose or supply your own version, but I will then give you options on what fits in best visually within the style guidelines for the site - i.e. typically favouring reversed or bold colour out of a dark or black-ish patterned or plain background. There’s still a lot of flexibility here - and I’m not opposed to colourful or bright campaign as such - as long as they are tastefully done, and within context.

In any case - times change, and this site has evolved from a hobby to becoming a fully commercial entity and my actual main job - essentially turning fully professional in this capacity. So inevitably some things needed to evolve - and now we offer 5 banner placement slots besides the ’Supported By’ buttons - each of which can be acquired individually or as a group. To start with - pricing will be fairly flexible on a POA / negotiation basis - and over time a fixed rate card will be formalised - while there will likely be some early bird bargains to be had.